Rotana
Since inception, Rotana has grown to be the region’s largest hospitality management company, and a brand that is widely recognized and admired.
Since inception, Rotana has grown to be the region’s largest hospitality management company, and a brand that is widely recognized and admired.
Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa, Eastern Europe and Türkiye offering a wide range of services and products through its 6 sub brands; Rotana Hotels & Resorts for the 4 and 5 star properties, Arjaan Hotel Apartments for the long term stays, Rayhaan Hotels & Resorts, Rotana’s alcohol free 4 and 5 star properties, Centro Hotels, a 3 star plus affordable lifestyle brand, Edge by Rotana our collection of independent hotels and The Residences by Rotana, a brand developed for guests that are looking for a permanent home.
Rotana is a dream brought to life through visionary leadership
It all started with a friendship. In 1978 Nasser Al Nowais met Selim El Zyr and quickly formed a strong bond, realising that they both shared the dream of forming a regional hospitality group capable of developing best-of-breed hotels to international standards.
Operating as Rotana, it opened its first property, the Beach Rotana Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East, Africa, Eastern Europe and Türkiye.
Rotana combines a unique understanding of the culture and communities of the Middle East with the collective expertise of an executive team contributing to years of international experience in the service industry.
Rotana’s plans to grow from the two properties it started in 1993 to more than 100 by 2025. With several further properties planned for opening and new projects in the pipeline confirming the company’s intention to have a Rotana managed property in all the major cities throughout the Middle East, Africa and Eastern Europe within the next five years.
The Rotana Life
If one were to look back through Rotana’s history in order to distill the essence of Rotana’s success, one would find it is based upon enduring partnerships. At the core of these relationships lie genuine friendships which have been built solidly over time. It is these bonds that best describe who Rotana is. All those who know Rotana, know that they have a friendship that will last for a lifetime. It is a friendship based upon loyalty, one which will continue to surprise; a relationship with integrity.
In order to ensure our brand is delivered with consistency and integrity we have distilled a set of values that clearly represent our character. Our team strive to live these values every day. We call this, The Rotana Life. The word, LIFE, provides us with the perfect acronym with which to remember our values.
- L is for Long-term
- I is for Innovative
- F is for Friendly
- E is for Ethical
Each of the four letters in the word, LIFE, are triggers or short cuts to a value that together make up The Rotana Life.